How do I get AdWords certified?
Emily Wong
Updated on March 01, 2026
How do I get AdWords certified?
- Step 1: Create or Select Your Google Account. Start by determining the right Google account to use for your certification.
- Step 2: Get Started in Skillshop.
- Step 3: Prepare for Exams.
- Step 4: Pass the Assessment.
- Step 5: (Optional) Connect with Google Partners.
Is Google AdWords Certification free?
The Google AdWords certification, now known as the Google Ads certification, is completely free to take.
How much does it cost to get Google AdWords certified?
What is the Cost of Becoming AdWords Certified? It costs $50 to take each exam. You have to pass two exams in order to become certified so the total cost is $100 as long as you pass each exam on your first try. You have to pay $50 each time you attempt an exam.
Is Google AdWords certification worth it?
Are Google Ads Certifications worth it? If you’re new to Google Ads, the certifications are definitely worth it because they’ll teach you the basics and set a strong foundation for future experimentation with ads later on.
Is the Google AdWords exam difficult?
The Google AdWords and Analytics tests basic to advanced knowledge of the Google products. With a required passing score of 80%, the AdWords and Analytics exams are rather difficult to pass. Digital marketers are given 90 minutes to complete the 70 question exam Analytics exam. The questions are multiple choice.
Is Skillshop free?
Google Skillshop courses and certifications are all free. You simply need to create a Skillshop account and access the material. The program used to have a cost for taking the exams. But since Google Academy for Ads has rebranded to Skillshop, the program is free for all users.
Is Google AdWords Certification hard?
The Google AdWords and Analytics tests basic to advanced knowledge of the Google products. With a required passing score of 80%, the AdWords and Analytics exams are rather difficult to pass. Thankfully, digital marketers can retake an exam after 7 days. The exams are free to complete and available in 14 languages.
How long is the Google AdWords course?
As you probably already know, all three Google AdWords certification exams (Advertising Fundamentals, Advanced Search, Advanced Display) are at least 88 questions long with two hours to use while taking each test.
Is Google AdWords certification hard?
What happens if you fail Google ads certification?
What happens if I fail a Google Ads exam? There is no penalty for failing one of the Google Ads exams. All you need to do is wait one day before you can retake the exam. And since there are five different exams, you could take one of the other exams while you’re waiting.
How long is Google AdWords certification valid?
1 year
How to stay certified. Your Google Ads certification will remain valid until the product area certification expires. The certifications are valid for 1 year. You’ll need to retake and pass the certification assessment in the respective product area to renew your certification.
How long is Google ads course?
In this 2-hour long project-based course, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business.